13 Best Sales Books
of All Time
We’re
continuing with our top books series…Last week, we brought you theTop 10 Communication Books; and before that, we
sharedleadership,network marketing and
self help.
Next week, I’ll
share the best persuasion books!
So why sales books? I know the word “sales” itself can scare people and not
everyone considers themselves to be in sales. But personally, I beg to differ…
We are always selling!
Parents sell their kids to go to bed, to eat their vegetables, to tell the truth, to do
well in school.
Children sell their parents on why they should be able to stay up late, get a new toy or be
able to spend the night with their friends.
Men sell women on why they should go out on a date with them… among other things.
Employees sell their bosses on why they should get a raise or implement one of their ideas
to improve the company.
Even if you’re not in “sales”, if you want to have a successful life, learning to sell can
improve your life in so many ways!
These are a list of books that, if read,will put you in the top 1% compared to every other
“salesperson” in the world. After you go through this list, you’ll be a rockstar with
unparallelledsales skillsand integrity to match!
13 Top Sales Books List:
1.
Little Red Book of Selling: 12.5
Principles of Sales Greatness
by Jeffrey
Gitomer
The Author includes his 12.5 principles of Sales Greatness based on his
lifetime of selling. What I love most about this book are all of the little
nuggets of information you can apply immediately. He keeps it simple and
basic yet very effective.
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2.
Secrets of Closing the Sale
by
Zig Ziglar
I had the honor and pleasure of knowing Zig Ziglar. He’s a true mentor of
mine and has been missed dearly since his passing. This book is one of many
ways we can all be mentored by Zig. He focuses on the art of persuasion to
increase your sales. The examples and stories really hit home and are
unforgettable.
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3.
Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage,
Outmotivate, and Outnegotiate Your Competition (Collins Business
Essentials)
by
Harvey Mackay
My friend Harvey Mackay is one of the most well connected business leaders
in the world. I’ve had the pleasure of working with Harvey on one of his
book launches and he is the consummate professional. He is a self made
multi-millionaire who introduces the Mackay 66 in this book. Ever wonder
how to get in front of that prospect who’s just determined not to meet with
you? Want to be able to motivate masses to take action on your ideas? This
is the book.
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4.
The Greatest Salesman in the World
by Og Mandino
This tiny book written in 1968 has made a huge impact on the world of
sales. Through a parable, Mandino shares his philosophy of the sales
profession and how important it is to believe in yourself and what your
selling. This book will move you and inspire you to continue to hone
yoursales skills.
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5.
SPIN Selling
by Neil Rackman
Rackman introduces a revolutionary sales strategy called “spin selling.
SPIN (Situation, Problem, Implication, Need-payoff) is based on multiple
case studies and years of experience in large companies. The data packed in
this book is unbelievable.
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6.
Selling 101: What Every Successful Sales Professional Needs to
Know
by Zig Ziglar
Zig does it again is this remarkable book. He shares how to sell more
effectively, more often and to more people in an ethical way. He argues
that the sales profession is a constant; however, your learning needs to be
continuous and evolving when it comes to your sales skills.
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7.
How to Sell Anything to Anybody
by Joe Girard
Now, this guy is interesting and a Guinness World Record holder! In
Girard’s fifteen-year selling career, he sold 13,001 cars… a Guinness World
Record! He based everything on his hard work ethic and good old fashioned
salesmanship! He insists that by building on basic principles of trust and
hard work, anyone can do what he did. I couldn’t agree more!
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8.
Close Like the Pros
by Steve Marx
Marx basically wants sales professionals to slow down. Sometimes, you’re so
busy closing sales and meeting with prospects that you don’t take time to
interact with oyur customers and do what he terms “interactive selling”.
This leads to longer and better relationships with a win/win outcome.
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9.
Getting to 'Closed': A Proven Program to Accelerate the Sales Cycle
and Increase Commissions
by Stephan Schiffman
Ever feel like you’re wasting your time with people who don’t know what
they want to buy, aren’t really interested in buying, or have no authority
to buy? Schiffman says this is the biggest waste of time and energy in
sales today. He shares a proven system that has worked with over 10K sales
professionals that fixes this problem.
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10.
The Psychology of Selling: The Art of Closing Sales
by Brian Tracy
Brian Tracy is a sales legend helping over 1 million sales people
worldwide. He covers the sales skills needed to get the consistent sale. Is
that what you want? A consistent sales strategy that works. His results
speak for themselves. This is a must read!
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11.
How to Master the Art of Selling
by Tom Hopkins
In this book, you’ll find out how Tom Hopkins turned around a failing sales
career (I mean, miserably failing!!) into one where he made a million
dollars in the net 3 years. These sales techniques are simple to follow and
extremely effective.
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12.
The Sales Bible: The Ultimate Sales Resource, Revised
Edition
by Jeffrey
Gitomer
This is by the same Author as my #1 pick, The Little Red Book of Selling.
In this one, he shares his 10.5 commandments to sales success. This book is
often referred to as THE #1 resource for sales professionals.
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13.
Coaching Salespeople into Sales Champions: A Tactical Playbook for
Managers and Executives
by Keith Rosen
Most people can become sales champions. What are you missing then?
Effective coaching. This is a great read for people who manage those who
sale or for those who want to become a sales champion himself. Either way,
his coaching strategies are phenomenal!
I’m super excited about sharing this list with you. I believe these are
some seriously impactful books that can change your life and improve your
career! I encourage you to jump on the one that really spoke to you and
dive in.
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Top
Personal Development Books: CLICK HERE
Top Books on
Persuasion:
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The Best Sales Books of All Time:
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Top Books on Communication
Skills:
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Best Network Marketing Books of All
Time:
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Top Leadership Books of All
Time:
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Top Entrepreneur
Books of All Time:
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