 10 Top Books on Persuasion
Moving on to the next in our book series (Self help, communication,sales,entrepreneurial and
leadership),
here’s my10 top books on persuasion! I’m very excited to
share these ten books with those of you who want to knowhow to be more
persuasive.
Know this – persuasion is
a developed skill. Very few of us are born with the innate ability to
get people to do what we want. When I wrote that, I had to think, “It seems like my
daughters were. I would do anything for them. They can just bat their eyes and look up
at me, and I’m done!” I’m sure that has to do with their cuteness factor so it doesn’t
count for purposes of today’s blog on the10 top books on
persuasion.
Anyway, I digress. Check out this definition below on persuasion.
Pretty powerful, right? You can see why so many books are written on this topic. Being able
to communicate is one thing but being able to persuade people is something entirely
different.
Now, don’t look at this as selfish or as people just going after what they want for their
own greedy reasons. Many people want to persuade others to do meaningful work, to
volunteer, to help…. or even to buy a product that can help the consumer.
My top 10 books this week are focused on those that blew my socks off!!! These arebooks
on persuasionthat were true game changers and without a doubt taught mehow to be
more persuasive.I
saw definite
results after reading each and every one of these books on persuasion.
I’ve read some several times!
My 10 Top Books on
Persuasion
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 1.
Influence: The Psychology of Persuasion
(Collins Business Essentials)
by Robert
Cialdini
Cialdini talks about why people say “YES” and
how to persuade them to get there. He introduces his 6 principles of
influence that are worthy of a blog all on their own. He’s a genius
at persuasion which is why I’m placing that at #1 on by books on persuasion
list.
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2.
Made to Stick: Why Some Ideas Survive and Others
Die
by Chip Heath and Dan Heath
Ever hear of the “stickiness factor”? The Heath brothers are all about it.
The break down great ideas people have had over the years and why you’ve
heard of some and never heard of the others. Through the telling of these
stories, his 6 principles “stick” to your brain and definitely make you
persuade differently in the
future!
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3.
Tested Advertising Methods (Prentice Hall
Business Classics) by
John Caples
Caples has been in the advertising business
for over 40 years and is a well-known expert in this field. With that
said, I was still impressed and surprised at how great a read this really
was. It’s not a book full of opinions. He uses concrete
examples of ad split tests he’s personally conducted and shows you the
surprising results. Love this book! I learned
loads!
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4.
Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable
Persuasion
by Roy H. Williams
Roy is a fellow Texan. I promise has nothing to do with this
recommendation. However, it does come across in his straightforward, no
nonsense approach regarding persuasion techniques. I’m not alone in this
opinion. CEOs of multi-billion dollar companies, universities, etc… seek
his counsel.
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5.
Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah Goldstein
Goldstein believes that persuasion is
more than just an art. He sees it as an art and a science. In this
legendary book on persuasion, he shares 60 years of science on how to
persuade people to say yes. Yes!reveals fifty simple but super
effective strategies to make you much more persuasive in your professional
and personal lives.
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6.
Brainfluence: 100 Ways to Persuade and Convince Consumers
with Neuromarketing
by Roger Dooley
LOVE this book because Dooley focuses on the power of the subconscious and
how it influences our buying decisions. Neuroscience shows that 95% of our
decisions are made by the subconscious. So when you’re thinking of ways to
persuade people, why focus on that tiny 5%? This truly is one of the most
powerful books on persuasion I’ve read.
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7.
The Culting of Brands: Turn Your Customers into True
Believers
by Doug Atkins
Atkins proposed that “few
stronger emotions exist than the need to belong and make meaning”, and I
have to admit I’ve seen this proven time and again. His branding strategies
on persuasion are used by companies like Harley Davidson. It’s a pretty
emotion-evoking title that doesn’t let you down.
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8.
Trust Me, I'm Lying: Confessions of a Media Manipulator
by Ryan Holiday
This book on persuasion is truly unique. It’s written by a blogger who
admittedly manipulates the media and shapes the news we choose to read. Now
that’s power. He’s sharing these secrets because he’s tired on being a
slave to the blog money, technology, etc.. He feels you can use these
secrets for good! Eye-opener!!
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9.
Words That Work: It's Not What You Say, It's What People
Hear
by Frank Luntz
Luntz’ book on persuasion focuses on the
cleaver use of phrases and words. Each chapter provides some serious meat.
I love the 21words and phrases for the 21st century. Luntz has helped
dozens of Fortune 500 companies spin their message to be persuasive and
appeal to the masses.
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10.
Ogilvy on Advertising
by David Ogilvy
Good ole Ogilvy… man, is this guy
a genius when it comes to persuasion! In fact, this is one of 3 of his
books on persuasion. All 3 were best sellers! Time magazine dubbed him as
“The Wizard of This Industry”. This is one of the oldest books on this top
10 list of books on persuasion but it’s a great one. His principles are
timeless and very effective!
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