Local Business Strategies
Product Description
Local Business
Marketing
A misconception many people have about
local business marketing is that they have to go up against the "big
names." The truth is that you only have to perform better than other
businesses in your locality. There are many ways of achieving this
depending on your location and market. There are methods that all
business sites need to adopt, but there are also many tasks that need
to be customized for the individual business. Let us take a look at
some of these tasks:
Majority of businesses are aware of the
importance of high Google rankings, but most business owners, however,
have no idea of how this can be achieved. A site ranked number one in
Google for its main keyword will receive majority of the traffic for
that keyword. To achieve a good Google ranking, the first step is
creating a Google-friendly business site. Google considers several
factors for grading your site. The more "likable" the site, the easier
it will be for the site to rank high. Creating a likeable site involves
on-site search engine optimization (SEO) as well as offsite SEO.
On-site SEO involves things such as site content, keywords, article
headers, meta-tags, and links. Off-site SEO basically involves getting
linked from other sites.
Secondly, information about your local
website should be available in all major online directories. In
addition to spreading the word about your business, this will help in
gaining the trust of customers, as they see your business listed in
several places, and trusted back links to the site which is good for
authority and Google likes it.
Off-site SEO is also a very important
online local business marketing method. It is generally believed that
the best offsite marketing strategy is to get linked by powerful,
authoritative sites that are relevant to your market. However, majority
of authoritative sites do not allow back links of this nature, and even
if they do, they do it for a lot of money; therefore, other off-site
SEO methods are usually employed.
A term that has now become very common is
"Web 2.0." The local business site should be according to Web 2.0
standards. This means that the site should be interactive and not
static. Remember when comments and polls were a rarity? Well now they
are in abundance. Search engines give importance to the fact that a
site is allowing people to participate. A site that is new and static
will not achieve a good ranking. Some websites also allow web links in
the comment section. Leaving a comment with your website link is a good
off-site SEO strategy.
These are only some of the Online Local
Business Marketing methods. There are many other internet marketing
methods one can employ to bring traffic to a site and gain customers.
Some of these methods may include list building, social media
marketing, article marketing, and video marketing. All these techniques
help in strengthening the presence of an online business; however, they
all of these techniques may not be suitable for a particular site or
market.
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