Face Book
Marketing
You will be trained in the right way to market
Facebook.As it is a social
media platform the approach are very different and
unique
Facebook is more than
just a go-to website for all of those status updates from
friends and family, funny cat videos, and questionable
political posts. Facebook Marketing is also a very powerful
tool for businesses of all sizes to use in their marketing
strategy--and it doesn't have to cost thousands of dollars in
marketing budget, either. Facebook marketing has become a
beast in itself, something different from Google and keyword
marketing as well as most other forms of social media
marketing. And, it is widely considered a staple for any
business, so creating a Facebook strategy is a must. Contrary
to popular belief, marketing on Facebook still follows the
same rules and tips of any other type of online marketing.
The social network of over one billion active users worldwide
is the undisputed king of the social networks and luckily for
you, buyer personas and demographics still play a big part in
Facebook marketing.
Facebook Marketing: Before The
Update
Most businesses dive into social
media management on Facebook head first without much thought of a
campaign or strategy. Unfortunately, that means many strategies
will fail and turn off many businesses from the prospects of
Facebook marketing, which is why you need to develop a solid plan
before that status update is posted. All of the social networks
have their major demographics, Facebook is no different. The
majority of the demographics are segmented between older adults
(your parents, for example) and the younger generation. Though all
sorts of people use Facebook, it is good to consider these
demographics in your own plan. If you're aiming for a younger
demographic then your Facebook page needs to reflect that.
Fortunately, Facebook analytics can provide deep insights into a
demographic's likes, dislikes, location, and much more. In fact,
you can use Facebook insights to find out the exact demographics of
your audience as well as measure their behavior on a post by post
basis. This allows you to target your posts, measure the
effectiveness, and optimize your interactions with your audience
for maximum effect. Utilize these tools to really understand the
audience you want to reach, being able to segment different
audiences into specialized demographics to be able to create
customized content just for that group. Once that is accomplished,
then you're ready to post.
Content On Facebook
What's the most popular types of
content on Facebook? The most shared types of content happen to be
images and video, though written content like news and online
articles also have a high engagement and sharing likelihood, too.
Facebook marketing relies heavily on social media content, but,
it's going to be different for each brand. Diversifying content is
always good, but striking that "perfect" spot with your audience
will mean being able to experiment with all sorts of content.
Sometimes an audience might engage more with a picture than a
video, or share an article more than an infographic. Analyzing that
data is easy enough through Facebook, fortunately. Note: you will
need at least 30 people to Like your page for
suchanalytics.
Sharing Versus Over Sharing
We all know that one person who just
doesn't know when it stop on Facebook. They update in the morning,
in the afternoon, at night, during the weekends--all the time! Over
sharing on a personal page on Facebook can be easily avoided, but
when a business over shares it can have serious repercussions. But,
what is considered too much? How about too little? An automated
schedule can help to ensure everything is read and engaged with,
but finding out how much is "just right" is up entirely to your
audience. Ideally, four or five posts a day is good enough, though.
Weekends are said to be great for sharing, but the weekdays are
better for engagement and customer relationship management. Just
remember not to neglect your Facebook for weeks on
end!