I bet you can't go one day without hearing about the Internet's latest media
darling, Twitter. Everybody from the mainstream media to celebrities to your Great Aunt Millie has at least heard
of Twitter. Twitter has been used for everything from a critical communications link to the outside world during
the Iranian Elections to Ashton Kutcher sharing a picture of Demi Moore in her underwear. As an Internet Marketer
the profit making opportunity presented by those millions upon millions of worldwide users happily tweeting away
should make your mouth water so much that your literally sitting in a pool of your own drool!
Guess what? You are not the only one with that idea and thousands of would be
Twitter marketers are trying to grab their share of the gold rush before the claim pinches out. Most will fail.
Twitter users are becoming more sophisticated and lest tolerant of blatant marketing efforts. Let's make sure you
are not a statistic. In this article we will provide you with the secret key to required properly mine Twitter for
fame and fortune.
Twitter's enormous popularity, like all social media, is built on implicit trust.
As an example of that implicit trust mechanism, Twitter only allows you to DM (Twitter shorthand for direct
message) those that follow you. The (truly) brilliant minds at Twitter assumed that if a person trusts you enough
to follow you, that they trust you enough to accept a direct message.
So you probably think that what I am saying is that to truly succeed with Twitter
as a marketing tool you must have thousands, or even better, millions of followers. How does that make my message
any different from the hundreds of other Twitter gurus who recommend that you go out and buy an expensive tool,
usually from their affiliate link, and mass follow complete strangers, hoping they follow you back and Twitter
doesn't ban your account? Well, don't get me wrong, having your own legion of loyal followers is definitely an
asset, but many Twitter marketers do not have that luxury when they are first beginning to utilize the Twitter
system for marketing.
The true secret to utilizing Twitter as a marketing tool is to embrace the viral
nature of the Twitter itself. You might only have 100 followers, but if each of those followers has 100 followers,
now you have the basis of a campaign. But wait, what about the trust issue? You need to find a way of reaching the
followers of your followers (or website and / or blog visitors). You need a bridge to get over the trust chasm that
divides you from the hordes of faithful minions that follow your followers.
The best Twitter strategy to build that bridge and complete the chain of trust is
to get your website visitors to retweet (RT in Twitter shorthand) your message to their followers. For example,
provide a form on your website or blog that encourages your visitors to tweet your message. This is where your
creativity needs to come into play. Craft a compelling Tweet with a subtle, but effective, call to action and then
promise your visitor (and deliver) a free report or discount coupon after they complete the act of retweeting your
message. For example, a very popular method currently is to conduct Twitter contests. In exchange for an entry into
your contest, your website visitor agrees to retweet your message. One company just completed a contest in which
they gave away one Macbook a day for ten days. During the span of the contest, this company's retweets trended
higher than Michael Jackson's death!
It is such a simple concept that it is very common for even the most experienced
Internet marketer to forget; viral marketing is successful marketing. Your website or blog visitors trust you. The
Twitter followers of your visitor trust them. By encouraging your visitors to retweet your message to their
followers, there is now an implied trust in you and your messag; the trust chasm has been bridged!
Viral marketing with Twitter also has a nice side effect. If your visitor's
followers are intrigued by your message, they will voluntarily follow you - no prodding or coercion required! Thus
not only are you fully exploiting the very viral nature of Twitter, but you are also building up your ever
important followers list, readily available for future efforts!
Self-promotion on Twitter is dead. Promoting your own message is the easiest way
to lose followers and potentially get clobbered by the dreaded Twitter ban hammer. Don't let others lead you to
believe that Twitter itself is dead. Twitter profits are still there for the taking, however now is the time
to get creative and rethink your Twitter marketing strategy to fully exploit the very viral nature of the Twitter
that makes the service so popular to begin with!
Awesome & Spectacular
To your Huge Success
I hope you have An Awesome Day Too