Pre sell secrets
"How to pre-sell your products"
Presell
Profit
What it take to get consumer to buy yur
products!. We wil be expose to the vairous strategies of pre-sell marketing
When it come to running a successful online business the simple fact is that
preselling is just as important, if not more so, than the business of actual selling.
Effective preselling has its own science. One trade secret that many professionals
use is to create separate preselling sites that point to their main sales sites.
The information give-away
technique is another good one.
All you have to do is give away useful free information to your visitors. In
exchange for this freebie you ask your visitors give their email addresses.
This is very important in the sense that this should be the primary objective of
your site to collect contact data. With this, you will now be able to send your marketing message to them again and
again at no cost.
Offer visitors interesting special reports or email courses that will position you
as the expert. Your reports could include buying tips, questions to ask during buying, what to look for in buying,
and many other pertinent things.
Testimonials are
also great tool for effective preselling.
When you talk about yourself, people tend not to listen or go away. But when
people without any vested interest in your success sing your praises, the magic begins.
These testimonials do not have to be from customers alone. Get some from industry
experts, well-known personalities and other celebrities (only from those who can give them out for
free).
Make sure that you create a good
about us page.
A page on different stories of people will humanize your site and present you (and
your people) as real rather than a bag of words. For trust and rapport- building, this technique is
tops.
Tell the people in your own personal storytelling style the stories behind the
company, the people around, and some other interesting tidbits. Here you can talk about your awards and
achievements without sounding like a windbag.
When possible provide your website visitors with
case studies.
These stories are special because they are testimonials with a twist. The key to
the writing is the explanation of the problem, presentation of the solution that solved the problem and finally,
the description of the positive results.
Good use of
emotions is another effective preselling tool.
Many websites often make the mistake of presenting boring specifications and data
when describing their products or services. By using compelling descriptions, colorful imagery you can quickly make
your copy come alive and increase your profits at the same time.
Let's recap, to turn you website into an effective preselling machine you should:
- Give away useful free information in exchange for contact information - Create separate mini-sales letters to
each of your product pages. - Include testimonials and case studies. - Use emotion, incorporate compelling
descriptions & colorful imagery.
All in all, these tips are some of the best techniques there are when it comes to
learning how to presell effectively.
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