Best Sales Books
of All Time
We’re continuing with our top books series…
Last week, we brought you the Top
10 Communication Books; and before that, we shared leadership, network
marketing and self
help. Next week, I’ll share the best persuasion books!
So why sales books? I know the word “sales” itself can scare people and
not everyone considers themselves to be in sales. But personally, I beg
We are always selling!
Parents sell their kids to go to bed, to eat their vegetables, to tell the
truth, to do well in school.
Children sell their parents on why they should be able to stay up late,
get a new toy or be able to spend the night with their friends.
Men sell women on why they should go out on a date with them… among other
Employees sell their bosses on why they should get a raise or implement
one of their ideas to improve the company.
Even if you’re not in “sales”, if you want to have a successful life,
learning to sell can improve your life in so many ways!
These are a list of books that, if read,will put you in the top 1%
compared to every other “salesperson” in the world. After you go through
this list, you’ll be a rockstar with unparallelled sales
skills and integrity
13 Top Sales Books List:
1. Little Red Book of Selling: 12.5 Principles of Sales Greatness
The Author includes his 12.5 principles of Sales Greatness based on his
lifetime of selling. What I love most about this book are all of the
little nuggets of information you can apply immediately. He keeps it
simple and basic yet very effective.
2. Secrets of Closing the Sale
I had the honor and pleasure of knowing Zig Ziglar. He’s a true mentor of
mine and has been missed dearly since his passing. This book is one of
many ways we can all be mentored by Zig. He focuses on the art of
persuasion to increase your sales. The examples and stories really hit
home and are unforgettable.
3. Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)
My friend Harvey Mackay is one of the most well connected business leaders
in the world. I’ve had the pleasure of working with Harvey on one of his
book launches and he is the consummate professional. He is a self made
multi-millionaire who introduces the Mackay 66 in this book. Ever wonder
how to get in front of that prospect who’s just determined not to meet
with you? Want to be able to motivate masses to take action on your
ideas? This is the book.
4. The Greatest Salesman in the World
This tiny book written in 1968 has made a huge impact on the world of
sales. Through a parable, Mandino shares his philosophy of the sales
profession and how important it is to believe in yourself and what your
selling. This book will move you and inspire you to continue to hone yoursales
Rackman introduces a revolutionary sales strategy called “spin selling.
SPIN (Situation, Problem, Implication, Need-payoff) is based on multiple
case studies and years of experience in large companies. The data packed
in this book is unbelievable.
6.Selling 101: What Every Successful Sales Professional Needs to Know
Zig does it again is this remarkable book. He shares how to sell more
effectively, more often and to more people in an ethical way. He argues
that the sales profession is a constant; however, your learning needs to
be continuous and evolving when it comes to your sales
7. How to Sell Anything to Anybody
Now, this guy is interesting and a Guinness World Record holder! In
Girard’s fifteen-year selling career, he sold 13,001 cars… a Guinness
World Record! He based everything on his hard work ethic and good old
fashioned salesmanship! He insists that by building on basic principles of
trust and hard work, anyone can do what he did. I couldn’t agree more!
8.Close Like the Pros
Marx basically wants sales professionals to slow down. Sometimes, you’re
so busy closing sales and meeting with prospects that you don’t take time
to interact with oyur customers and do what he terms “interactive
selling”. This leads to longer and better relationships with a win/win
9.Getting to 'Closed': A Proven Program to Accelerate the Sales Cycle and Increase Commissions
Ever feel like you’re wasting your time with people who don’t know what
they want to buy, aren’t really interested in buying, or have no authority
to buy? Schiffman says this is the biggest waste of time and energy in
sales today. He shares a proven system that has worked with over 10K
sales professionals that fixes this problem.
10. The Psychology of Selling: The Art of Closing Sales
Brian Tracy is a sales legend helping over 1 million sales people
worldwide. He covers the sales skills needed to get the consistent sale.
Is that what you want? A consistent sales strategy that works. His
results speak for themselves. This is a must read!
11. How to Master the Art of Selling
In this book, you’ll find out how Tom Hopkins turned around a failing
sales career (I mean, miserably failing!!) into one where he made a
million dollars in the net 3 years. These sales techniques are simple to
follow and extremely effective.
12. The Sales Bible: The Ultimate Sales Resource, Revised Edition
This is by the same Author as my #1 pick, The Little Red Book of Selling.
In this one, he shares his 10.5 commandments to sales success. This book
is often referred to as THE #1 resource for sales professionals.
13. Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
Most people can become sales champions. What are you missing then?
Effective coaching. This is a great read for people who manage those who
sale or for those who want to become a sales champion himself. Either
way, his coaching strategies are phenomenal!
I’m super excited about sharing this list with you. I believe these are
some seriously impactful books that can change your life and improve your
career! I encourage you to jump on the one that really spoke to you and
Make life an adventure!