Top Books on Persuasion
Moving on to the next in our book series (Self
help, communication, sales, entrepreneurial and leadership),
here’s my 10 top
books on persuasion! I’m very excited to share these ten
books with those of you who want to know how
to be more persuasive.
Know this – persuasion is
a developed skill. Very few of us are born with the
innate ability to get people to do what we want. When I wrote that, I had
to think, “It seems like my daughters were. I would do anything for them.
They can just bat their eyes and look up at me, and I’m done!” I’m sure
that has to do with their cuteness factor so it doesn’t count for purposes
of today’s blog on the 10
top books on persuasion.
Anyway, I digress. Check out this definition below on persuasion.
Pretty powerful, right? You can see why so many books are written on this
topic. Being able to communicate is one thing but being able to persuade
people is something entirely different.
Now, don’t look at this as selfish or as people just going after what they
want for their own greedy reasons. Many people want to persuade others to
do meaningful work, to volunteer, to help…. or even to buy a product that
can help the consumer.
My top 10 books this week are focused on those that blew my socks off!!!
These arebooks on persuasion that
were true game changers and without a doubt taught me how
to be more persuasive.
I saw definite
results after reading each and every one of these books on persuasion. I’ve
read some several times!
My 10 Top Books on Persuasion
1.Influence: The Psychology of Persuasion (Collins Business Essentials)
Cialdini talks about why people say “YES” and how to persuade them to get
there. He introduces his 6 principles of influence that are worthy of a
blog all on their own. He’s a genius at persuasion which is why I’m
placing that at #1 on by books on persuasion list.
2. Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath
Ever hear of the “stickiness factor”? The Heath brothers are all about
it. The break down great ideas people have had over the years and why
you’ve heard of some and never heard of the others. Through the telling
of these stories, his 6 principles “stick” to your brain and definitely
make you persuade differently in the future!
3. Tested Advertising Methods (Prentice Hall Business Classics)
Caples has been in the advertising business for over 40 years and is a
well-known expert in this field. With that said, I was still impressed
and surprised at how great a read this really was. It’s not a book full
of opinions. He uses concrete examples of ad split tests he’s personally
conducted and shows you the surprising results. Love this book! I
4. Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion
by Roy H. Williams
Roy is a fellow Texan. I promise has nothing to do with this
recommendation. However, it does come across in his straightforward, no
nonsense approach regarding persuasion techniques. I’m not alone in this
opinion. CEOs of multi-billion dollar companies, universities, etc… seek
5. Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein believes that persuasion is more than just an art. He sees it
as an art and a science. In this legendary book on persuasion, he shares
60 years of science on how to persuade people to say yes. Yes! reveals
fifty simple but super effective strategies to make you much more
persuasive in your professional and personal lives.
6. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by
LOVE this book because Dooley focuses on the power of the subconscious and
how it influences our buying decisions. Neuroscience shows that 95% of
our decisions are made by the subconscious. So when you’re thinking of
ways to persuade people, why focus on that tiny 5%? This truly is one of
the most powerful books on persuasion I’ve read.
7. The Culting of Brands: Turn Your Customers into True Believers by Doug
Atkins proposed that “few stronger emotions exist than the need to belong
and make meaning”, and I have to admit I’ve seen this proven time and
again. His branding strategies on persuasion are used by companies like
Harley Davidson. It’s a pretty emotion-evoking title that doesn’t let you
8. Trust Me, I'm Lying: Confessions of a Media Manipulator by
This book on persuasion is truly unique. It’s written by a blogger who
admittedly manipulates the media and shapes the news we choose to read.
Now that’s power. He’s sharing these secrets because he’s tired on being
a slave to the blog money, technology, etc.. He feels you can use these
secrets for good! Eye-opener!!
9. Words That Work: It's Not What You Say, It's What People Hear
Luntz’ book on persuasion focuses on the cleaver use of phrases and
words. Each chapter provides some serious meat. I love the 21words and
phrases for the 21st century. Luntz has helped dozens of Fortune 500
companies spin their message to be persuasive and appeal to the masses.
10. Ogilvy on Advertising
by David Ogilvy
Good ole Ogilvy… man, is this guy a genius when it comes to persuasion!
In fact, this is one of 3 of his books on persuasion. All 3 were best
sellers! Time magazine dubbed him as “The Wizard of This Industry”. This
is one of the oldest books on this top 10 list of books on persuasion but
it’s a great one. His principles are timeless and very effective!
I have no doubt one or two of these top books on persuasion
resonated with you, but the question is, “Will you read it?” Was I
persuasive enough for you to take action on one of these top 10 books?
And like I said, I read a lot and I’ve put together some lists of
success books in
different categories. You should have enough here to expand that lid
to many new levels and yes, I really do recommend ALL of these
If you’re having a hard time choosing where to start, just spin
the wheel or flip a coin and where ever it lands, start there
because when it comes to great books on success…
They’re all the Best
Success Book out
I hope you have An Awesome Day Too :)